Market Demographics
A comprehensive retail-oriented demographics report is prepared from a national database based on your individual market or region, determined by specific crossroads, zip code(s) or address. Information such as population, income, housing, consumer spending indexes, socio-economic benchmarks, USDA animal data and horse numbers are provided.
Program Guide
A building design guide illustrating the retail concept via photos, specifications and details is provided. This guide is beneficial to all involved with your project from beginning to end. Thorough and comprehensive specifications are provided for both interior and exterior options along with an array of photographs that show the many and varied details of projects from renovations to new ground-up buildings.
Implementation Manual
The implementation manual will provide pertinent details and sources for all phases of your project. It will be your “Reference” manual for recommendations and suggestions for setting your store with shopping carts, peg hooks, retail display props and all the store supplies needed for your retail store.
22-Week Countdown
This guide will guide you step-by-step through the process from beginning planning and due diligence phase through the soft opening of your store. When used in conjunction with the Program Guide and Implementation Manual, the guide completes a Retail Resource Library for you to assist in your overall project development.
Store Design
The store design plans provide you with essential tools for communicating the look and feel of your new store to your target market. These plans map out the most efficient use of space, from site to exterior look to interior presentation. (The plans provided allow for one revision – additional revisions can be provided for a nominal fee.)
Store design components include:
- Retail utilization of site (provided as needed for new ground-up projects
- Preliminary retail floor plan
- Conceptual building elevation plan
- Intermediate retail floor plan/product categories
- Conceptual exterior retail color rendering
- Final retail floor plan
Product Assortment Library
An assortment of related departments which includes product lists and planograms are provided. This useful tool provides necessary information and illustrations to help you through the process of choosing the right assortment for your market. (Choice of a binder or CD is available.) The PAL categories you choose will be illustrated in both the intermediate retail floor plan and final retail floor plan and will act as a helpful guide to setting product.
Interior Signage
Components will be provided to you as part of the program. (Additional components can be purchased if so desired at a substantial savings.)
- Power aisle banners
- Checkout and Department signs
- End cap sign kits (include wood sign board, inserts and spiral numerals)
- Feed display pedestal
While Hunter Green is our primary color for the power aisle banners and end cap sign kits, blue or red can also be used at a nominal additional cost.
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