Protein is protein, right? Not exactly, although you’d never know it to look at some feed manufacturers’ feed tags.

The fact is, feed tags on two different bags of poultry feed might indicate the same amounts of total protein, but the quality and “potency” of the amino acids in those bags could be very different. It all depends on the protein source. SunFresh® Recipe protein sources are all natural plant proteins – never animal protein or animal by-product. 

At Purina Mills, our PhD nutritionists carefully formulate each and every poultry feed we sell, making sure we’re using the highest quality of natural sun-grown ingredients available. They don’t just look at total protein, they look at protein that’s good enough to meet our strictest standards. They don’t just add vitamins and minerals, they consider how those nutrients interact—because too much of a good thing can be a very bad thing for chickens.

Thanks to our expert nutritional research team, you can rest assured that every formulation we make has your bird’s best interest at heart.